BHA is a non-profit, non-government organization and Belize’s oldest private sector tourism organization.


Belize Hotel Association Introduces Its New Office Team



The Belize Hotel Association welcomes Ilechia Flowers as the new Marketing Director. She has been working with BHA for the past two years as the Membership and Marketing Executive and was responsible for leading the Association’s member relationship efforts, marketing strategies, implementing activities and services to continuously promote membership and growth while working closely with the previous Marketing Director. 

Ms. Flowers will now be responsible for the successful implementation of a comprehensive marketing, digital communications and public relations program to enhance the association’s image and position with the market place. 

Ms. Penny Bonilla has been promoted to Membership and Marketing Executive. Ms. Bonilla will now be responsible for leading the Association’s membership relationship efforts. She brings over fifteen years of experience in the hotel and tourism industry, with extensive knowledge in hotel management, accounting, and public relations. 


We welcome Ms. Mercedez Romero as our new Office Administrator. Ms. Romero has been in the business field for the past 16 years and has a vast knowledge within the International offshore industry. Ms. Romero has accomplished being a National Junior Consultant for Belize and has been mentored first hand by two International Economists from Brazil and the United Kingdom amongst other reputable local and international businesses in Belize. 

She is determined, confident and committed to effectively carry out any task to positively impact and improve the growth of the organization. Ms. Romero will be responsible for the efficient running of the day to day operations of the Association and provides support to the Membership Executive and the Marketing Director.

Please join me in welcoming Ms. Mercedez Romero to team. 


Ms. Tessie Tonaco, our former Marketing Director, has recently resigned from the company to pursue other opportunities. The Belize Hotel Association would like to thank Ms. Tonaco for her years of hard work and dedicated service to our organization. We wish her much success in her future endeavors.