Belize excites visitors at Los Angeles Travel & Adventure Show

The Belize Hotel Association was at the Los Angeles Travel and Adventure Show on February 16 and 17, 2019, promoting our members and the country of Belize. BHA Representatives, Past-President Leisa Carr- Caceres and 2nd Vice-President Barbara Hall, were extremely busy speaking with show attendees who were very interested in Belize, and the many activities that our country has to offer. Several persons already had vacations planned to Belize this year, and wanted more information to either validate their final travel decisions or get help with making them. The delegates reported that there definitely was a high interest from the visitors to travel to Belize and many visitors were seeking packages that offered jungle and sea vacations, or packages that included hotel and tours to make their planning process easier.

The Travel and Adventure Shows are the largest and the longest running series of Travel shows in the U.S.A., with over 76 shows, in the past 15 years. The Travel & Adventure Shows are strategically positioned in 8 of the country’s top gateway markets that offer easy access to airliftand contain large populations with above average disposable incomes. It allows for over 500 suppliers worldwide to meet face-to-face with over 150,000 pre-qualified travelers already in the buying process at the Travel & Adventure Shows. Attendees pay up to $16 per ticket to attend each show.

This means that we are placing our Belize brand in front of attendees who are serious about spending money to find their next vacation. In fact, 78% of attendees that attend the show, buy a trip from a destination or supplier that they met at the show. Surveys of attendees have shown that 54 % are looking for a Cultural or Experiential vacation, while 46% are looking for Activity and Adventure. This places Belize as an ideal holiday location for many of these persons attending the travel show.