Where will you see the BHA in 2019?
The Belize Hotel Association’s greatest effort and largest budget is placed into marketing our members locally and internationally, and positioning them to be top of mind for each potential visitor to Belize. One of the most productive means of doing so has been through our active participation in Travel- Trade and Consumer shows, in every corner of the world where Belize can be marketed as the “must-see” travel destination.
The Belize Hotel Association is gearing up for a busy and exciting season of tradeshows where we will be representing our members and actively promoting Belize as a vacation destination to new and enthusiastic markets. At these events we meet with hundreds of attendees, who are highly interested in visiting Belize or learning more about what the country has to offer them for their future vacation plans. We then pass these contacts to our hotel members and tour operators/DMC’s who in turn can offer them, information, rates, promotional packages and specials for their properties.
The tradeshows that the BHA attends are carefully chosen, in order to gain the most exposure for our members and for Belize. A few factors that play an important role in these decisions are the most recent statistics from the Belize Tourism Board that shows where travelers are coming from, new air-lifts, past successes at certain shows, and recommendations from our members, on shows they have attended previously.
This weekend the Belize Hotel Association will be at the New York Times Travel Show and at Caribbean Travel Marketplace, in Montego Bay, Jamaica on January 30 and 31. In February, catch up with us at the Los Angeles Travel and Adventure Show, then at the Toronto Outdoor Adventure & Travel Show, or at the Denver Travel and Adventure Show!
The BHA Hotel Guide for the membership year 2019 will be distributed at the shows listed above, along with other marketing collateral including BHA maps, lipbalms, flashdrives, Bottle openers/ magnets, and bookmarks showcasing the wildlife in Belize. In addition the Belize Tourism Board distributes the BHA guides at all the shows they are attending separately from us, throughout the year. We look forward to seeing you!